Genesee Media Corporation, established in 2011, champions the cause of small-town businesses by providing them with high-quality entertainment and advertising solutions typically reserved for urban markets. Our mission is to empower local enterprises to compete effectively against industry giants.
In an era where multinational corporations and e-commerce behemoths increasingly dominate the market, Genesee Media recognizes the critical role of small businesses in the American economy. We offer innovative, cost-effective strategies to help local entrepreneurs attract, retain, and expand their customer base.
Our Approach
Local Radio Focus: We leverage the enduring popularity and relevance of local radio stations, viewing them as a powerful medium to connect businesses with their communities.
Digital Integration: Building upon established radio relationships, we provide businesses with new avenues to engage customers, ensuring their survival and growth in the digital age.
By bridging traditional and modern marketing techniques, Genesee Media equips small businesses with the tools they need to thrive in today’s competitive landscape.
Our radio stations
Our radio stations across the Finger Lakes and Genesee Valley reach small-town and rural listeners not served by Rochester or Syracuse signals.
Serving central and southern Livingston County and northern Steuben County, Classic Rock 93.9 WDNY-FM and 105.7 WDNY (also on 1400 AM) provide our listening area with music, news, sports, and entertainment. We’re a great value for advertisers – reaching an audience not served by other radio stations in the Rochester and Elmira-Corning markets.
Fresh Lake Air WYLF on Keuka Lake in Penn Yan is a heritage station serving residents and vacationers. We feature a relaxing blend of adult hits from the 70s to today. Plus local news, weather, sports, and public affairs programming.
Classic Country WOKR plays the country hits of the past that today’s country radio has forgotten.