Genesee Media Corporation was founded in 2011 on the belief that small-town businesses deserved the same caliber of entertainment and advertising offerings as those in big cities.
Genesee Media’s mantra is to help David compete with Goliath. Brick and Mortar businesses across the U.S. are under attack from multinationals and purely online businesses. Amazon, Wayfair, Chewy, Walmart Online, and others have been reaching into Americans’ wallets and taking their share.
Meanwhile, digital platforms such as Google, Facebook, Instagram, and others make doing business these digital leviathans easier.
Genesee Media believes that small business is the backbone of American business. In order to fight, small businesses need a way to effectively and affordably, attract, retain, and grow their customers.
We believe that local radio is the only local traditional media that continues to be relevant. People love their local radio stations.
We also believe in building on those decade-strong relationships. Accordingly, giving businesses new ways to interact with customers helps local businesses survive and thrive.
Hailing from Ilion and Apalachin, N.Y., the owners of Genesee Media grew up in small towns and therefore have a passion for what they do.
Our radio stations
Our radio stations across the Finger Lakes and Genesee Valley reach small-town and rural listeners not served by Rochester or Syracuse signals.
Serving central and southern Livingston County and northern Steuben County, Classic Rock 93.9 WDNY-FM and 105.7 WDNY (also on 1400 AM) provide our listening area with music, news, sports, and entertainment. We’re a great value for advertisers – reaching an audience not served by other radio stations in the Rochester and Elmira-Corning markets.
Fresh Lake Air WYLF on Keuka Lake in Penn Yan is a heritage station serving residents and vacationers. We feature a relaxing blend of adult hits from the 70s to today. Plus local news, weather, sports, and public affairs programming.
Classic Country WOKR plays the country hits of the past that today’s country radio has forgotten.