Radio and digital advertising are two of the most effective marketing channels available to businesses today. However, when used together, they can be even more powerful. With Genesee Media, you can use both.
Benefits of using both radio and digital advertising
- Reach a wider audience. Radio is a mass medium, while digital advertising is more targeted. Businesses can reach a larger and more diverse audience by using both.
- Increase brand awareness. Radio ads can create memorable jingles or slogans. Meanwhile, digital ads can be used to tell a brand’s story and educate potential customers.
- Drive traffic to websites. Radio ads can mention a website address and encourage listeners to visit it. Then digital ads can be used to target people who have already visited a website or who have expressed an interest in a company’s products or services.
- Generate leads and sales. Radio ads can encourage listeners to call a phone number or visit a website to learn more about a company’s products or services. Subsequently, digital ads can be used to collect contact information from potential customers. Digital ads can also drive them to a landing page where they can make a purchase.
- Create a more cohesive marketing campaign. When radio and digital ads are consistent in terms of messaging and branding, it creates a more unified marketing campaign. This helps to reinforce a brand’s message and make it more memorable to potential customers.
- Measure the results of a marketing campaign more effectively. When using both radio and digital advertising, businesses can use analytics tools to measure the results of their marketing campaign more effectively. This helps them to see which ads are performing well and which ones need to be adjusted.
Examples of how businesses are using radio and digital advertising together
- A local car dealership might use radio ads to create brand awareness and drive traffic to their website. They might also use digital ads to target people who have already visited their website or who have expressed an interest in buying a new car.
- A restaurant might use radio ads to promote their new lunch menu. They might also use digital ads to target people who live or work near their restaurant and who have expressed an interest in trying new restaurants.
- An online retailer might use radio ads to promote their latest sale. They might also use digital ads to target people who have abandoned their shopping carts or who have expressed an interest in the products that they are selling.
Get the most out of your marketing budget with Total Marketing
If you are looking to get the most out of your marketing budget, speak with Genesee Media about using both radio and digital advertising. By using both channels together, businesses reach a wider audience, increase brand awareness, drive traffic to their website, and generate leads and sales.
Find out more about why radio and digital are better together – and receive a FREE Digital Marketing Report Card