Why Radio? It’s local and effective

Welcome to the dynamic world of radio advertising with Genesee Media, where the airwaves carry more than just music and talk shows. They carry the potential to significantly elevate awareness of your business like never before.

Dive deep into the compelling reasons that make radio advertising a formidable tool in the modern marketer’s toolkit.

1. Radio Advertising’s Unparalleled Reach

  • Fact: According to a Nielsen report from 2020, over 90% of U.S. adults tune into the radio every week. That’s a more extensive reach than TV, smartphones, or even tablets.
  • Example: Imagine the local audience for The Big Football Game. Now, consider reaching that audience every week – that’s the power of radio!

2. Radio Advertising is Cost Effective

  • Fact: Relative to other advertising methods, such as TV or print, radio offers a more affordable entry point. Thus brands of all sizes to achieve nationwide recognition without a nationwide budget.
  • Example: A local bakery, with a limited promotional budget, managed to double its foot traffic through a targeted and well-timed radio ad campaign during the holiday season.

3. Radio Advertising’s Flexibility and Speed

  • Fact: Radio ads are produced and aired within a short time frame, subsequently offering advertisers the ability to quickly react to changing market dynamics.
  • Example: A retailer, faced with unexpected inventory surpluses, was able to design, produce, and air a promotional radio ad within 48 hours, driving significant weekend traffic.

4. Radio Advertising is Engaging and Personal

  • Fact: A study by RAJAR (Radio Joint Audience Research) found that radio, being an inherently intimate medium, fosters a deeper emotional connection with its audience.
  • Example: A local gym shared real-life transformation stories of its members in a radio ad. That resonated emotionally with listeners and lead to a 25% uptick in new memberships.

5. Radio is Perfect for Local Advertising

  • Fact: Radio, especially local stations, has the power to geo-target audiences effectively. This allows businesses to communicate hyper-local messages with precision.
  • Example: A new car wash business aired promotions on local stations, offering discounts for local residents. That lead to a fully-booked opening week.

6. Radio Advertising Means Enhanced Retention

  • Fact: Radio’s repetitive nature ensures that your ad is likely to be heard multiple times by the same listener, leading to better message retention.
  • Example: A coffee shop’s jingle, played throughout the week on a popular station, became a humming favorite among locals. That significantly boosted its brand recall.


Radio is not a medium of the past. It’s a powerhouse of the present and future.

Radio advertising offers brands an unparalleled opportunity to resonate with audiences, drive action, and achieve measurable results. Why? Because of radio’s vast reach, emotional connection, and cost-effectiveness. Tune into success with radio advertising and let your brand’s voice be heard loud and clear.

Read more about Genesee Media’s radio stations in our online media kit.

Learn more about adding radio advertising to your marketing tool kit – and receive a FREE Digital Marketing Report Card