Helpful Articles

Radio Drives Search

Radio Drives Search. A happy woman listening to the radio is using a laptop.

Radio is one of the most powerful and cost-effective ways to drive search and digital traffic to your business. Simply put, radio drives search.

Measuring Radio’s Impact

Measuring Radio's Impact

In the world of advertising, the age-old saying “what gets measured, gets managed” holds true. Measuring radio’s impact is achieved using a variety of methods.

Digital Disappointment

Digital Disappointment: Getting Results with Multimedia

Digital technology has been revolutionary for advertising. But pure digital doesn’t always return the results people expect.

Social Media Is Not Enough

Social media is not enough if you want successful marketing.

Social media is not enough if you want successful marketing. Let’s debunk some myths about social media as an advertising medium.

Radio: Still Relevant in 2023

Radio is still relevant

According to Edison Research’s “Share of Ear” Q4 2022: How America Listens to Audio study, AM/FM radio continues to be a powerhouse for audiences and advertisers alike.

Short Circuit Google

who are your competitors

Do you know who your competitors are? It’s not the small business across town. Even less so, the big-box retailers 60 miles away. The biggest threat is digital sellers.