Radio advertising is the most cost-effective medium to build brand awareness. But how do you complete the customer journey? Combining radio with digital makes both better.
At Genesee Digital, we harness the proven synergy between radio and digital advertising to drive unparalleled results for your business. Research from the Radio Advertising Bureau reveals that radio campaigns generate an average 29% lift in Google search activity, effectively priming audiences for digital engagement.
When listeners hear your radio ad, they’re 52% more likely to interact with your brand online, creating a seamless transition from auditory awareness to digital action. By combining radio’s unmatched local reach with hyper-targeted digital strategies, we bridge the gap between brand exposure and measurable conversions.
Our integrated approach leverages radio’s ability to boost web sessions by 9% while doubling the cost-efficiency of digital campaigns. For example, radio’s influence enhances organic search visibility and improves paid search conversion rates, ensuring your digital ads work harder. This multiplier effect is why businesses using combined radio-digital strategies see 228% greater ROI than single-medium campaigns.
Ready to transform your marketing?
Our Genesee Digital division has all of the tools you’ll need to succeed with digital services and advertising. Let us optimize your cross-channel strategy for maximum impact.
Contact us for a free consultation to discuss how we can help grow your business and receive a free digital report card of your current digital footprint. Or visit Genesee Digital to find out more about our digital advertising offerings.